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HELLO

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WORDS TO LIVE BY

"The pessimist complains about the wind;

The optimist expects it to change;

The realist adjusts the sails."    

William A. Ward

 

I'm Chris, a curiosity-led brand activation specialist, strategist, and storyteller with 20 years of experience. Together with partners, I've taken business objectives and abstract concepts and transformed them into the tangible, to effectively communicate each brands' unique value in a thoughtful way.

 

I've had the pleasure of activating an array of memorable events, experiential programs, and marketing campaigns for some of the world's most admired brands—including Mercedes-Benz USA, Captain Morgan, Hilton, Netflix, The New Yorker, Athleta, UGG, Nordstrom, L'Oreal Paris, Disney, Beautycounter, and more.

 

My body of work has been exciting and varied from directing producing live and virtual events (consumer and B2B), planning experiential activations (pop-up shops and stunts), developing custom content (managing video shoots and photoshoots for branded content and copywriting advertorials), client management, RFP ideation/writing/pitching, sweepstakes/contest management and more. At one point in time, I've touched on all verticals -- beauty, auto, luxury, fashion, auto, CPG, shelter, and F+B.

When not at my laptop you can find me outdoors exploring, enjoying local cuisine, circuit training, playing fetch with my mini-dachshund, and wandering the globe.

That about sums it up, but feel free to have a look around to learn more.

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